Tips From Change Leaders
The Boston Scientific Penguin
Last year around this time our clinical organization went through a major reorganization and our community of penguins was struggling with why we needed to change.
A VP here shared the book with us, and I in turn, bought copies for my team. The story so resonated with me and them that I decided to institute the "Fred the Penguin Leadership Award"! This traveling trophy is sent with the attached certificate that is suitably framed and presented to the recipient along with a nice penguin lapel pin that they may keep and the right and privilege of displaying a 4 foot tall inflatable Fred Penguin in their cubicle for the month! Fred moves from recipient to recipient each month and has been from coast to coast, including Massachusetts, Minnesota, and California! At each stop, the recipient signs his/her name on Fred and may add an accessory or two. The last I heard, Fred became Fredericka! Their pictures are taken and posted on our departmental website along with a nice write-up of their accomplishments.
Not only has it inspired my team, but you can only imagine the questions from others in the company when they see Fred traveling down the hallways or sitting prominently in someone's cubicle!
Director, Clinical Data Management
Boston Scientific Corporation