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Guiding Coalition: Can Your Volunteer Army Use Backup Support?

By Dennis Goin

Forbes.com 


In order to recruit volunteers, leaders must first create a sense of urgency among their employees about the opportunities that lie ahead and then ask for their help in propelling the organization towards those opportunities.


With a majority of employees feeling a sense of urgency, scores of individuals are likely to apply to be part of the guiding coalition—sometimes ten times as many as can actually take part! But what about those enthusiastic employees who may have applied but not been one of the 30 to 40 selected for the guiding coalition? Won’t they be left feeling rejected or de-motivated?
 

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