Online Marketing Manager

Kotter International - Greater Seattle Area

SUMMARY:

The online Marketing Manager will be responsible for driving, planning, executing and tracking online marketing activities in support of the company’s revenue and profit objectives through comprehensive strategies using online media including email, social networking, blogs and community forums. The individual should be experienced with SEM and SEO Search Campaigns.  Excellent communication and copy-writing skills required to optimize website content and to ensure both search engine visibility and favorable user experience. Video coordination, production and editing experience required.

PRIMARY DUTIES, RESPONSIBILITIES, SKILLS, EXPERIENCE AND KNOWLEDGE REQUIREMENTS:

• Provides coordination and execution of all online marketing activities, partnering with the offline Marketing Manager for a synergistic approach. Demonstrated knowledge of marketing methods and procedures. 
• Coordination & direction for the daily content on the web site and calendar of initiatives that impact online and offline marketing, PR and the outsourced design & development team. 
• Experience in oversight of a web site design & production team in an e-commerce or content environment. 
• Partners with management to establish online marketing needs and priorities and project these into a set of marketing strategies for each customer segment. Supports the establishment of strategic marketing plans to achieve corporate and business unit objectives. 
• Responsible for the development and management of project budgets for marketing activities. 
• Provides appropriate marketing analytics to measure spending effectiveness and gather key learning for continuous improvement. 
• Involved with the planning and oversight of online advertising and promotional activities including, but not limited to advertising, search marketing, e-mail, blogs, community forums, and social media. 
• Video coordination, production and editing experience. 
• Experience with contact management systems. 
• Familiar with  Adobe Creative Suite 
• Excellent communication and copy-writing skills. Strong interpersonal and project management skills, as interaction with clients and presentations may be required. 
• B to B and B to C experience preferred.
• Quick learner with ability to assimilate to social media changes as they occur. Thrive under pressure, as this position is often demanding. 
• Experience in launching & building brands.

Desired Skills & Experience

Bachelor’s degree in Marketing, Business or related field.

MBA preferred.

Over five years marketing experience including experience with online and offline marketing.

Company Description

The Kotter International mission is to guide, educate and inspire people so that they can become significantly better leaders, successfully transform organizations into truly great enterprises, and build a better world for future generations.

Kotter International works with large, complex organizations that are undertaking major change at an accelerated rate. Kotter International walks alongside the leaders of these organizations as they navigate through a major change, and leaves behind the competency within the organization to adapt and lead change in the future. Kotter International was founded in order to improve leaders’ ability to successfully achieve big, important transformations in organizations. All around us change is accelerating, but the ability to lead change has not kept pace. Managers are trained to make incremental, programmatic improvements. They are not trained to lead large-scale change. Kotter International’s goal is to provide organizations and their leaders with a foundation for meaningful, sustained and transformative change that aligns with the vision and goals of the enterprise.

Coupling deep business acumen and experience with Dr. John Kotter’s body of work, Kotter International helps leaders move organizations faster, smarter, and more efficiently to enable success no matter the obstacles.

For more information, please contact us at info@kotterinternational.com.