Our Guiding Principles Set Us Apart – Boldly.



Six principles underpin all of our work.

Management and Leadership. Too often, organizations attempt to affect change by “managing” it, but research proves that leadership is the foundation of successful change. What we know is that both elements – in an appropriate balance – are essential. Large-scale transformation requires you to manage what you know and to lead where you want to go.

Head and Heart. Dr. Kotter’s research demonstrates that successful large-scale change requires engaging not just the minds of those we lead, but, more importantly, their hearts. Creating a vivid picture of opportunities ahead is vital. A heartfelt passion and commitment enables companies to overcome the inevitable barriers and obstacles encountered along the way to success.

The Few vs. the Many. Driving change requires participation from many people spanning all parts of an organization, not just the usual few appointees from select areas. You need more eyes to see, more brains to think, more input from different perspectives, more interconnected relationships and more legs to act in order to gain speed and agility. Involving the many is crucial, but must be done expertly or you’ll risk chaos, create destructive conflict, duplicate efforts and waste money. Your employees themselves – in large numbers – must do it.

The Power of the Volunteer: “Have to” vs. “Want to.” People who are engaged and urgent are key to the success of any transformation. Asking or inviting someone to help both empowers your people and encourages those who might not normally participate to contribute their expertise. Volunteers are likely to feel more challenged, engaged and valued – and they will deliver more value as a result.
Insourcing is the activation of your urgent, diverse volunteer army to drive transformation.


Insourcing vs. Outsourcing. During a typical transformation, external consultants push data and analysis to you with the intent of doing change to you or for you. Or they leave you with a heavy binder of all the changes you should make. In direct contrast, our process raises an army of volunteers from within your organization – an army that numbers in the hundreds or thousands. Made urgent by a big opportunity to transform the business, and guided by our process, this representative cross-section of your people uses their heads, hearts and hands to execute a range of strategic initiatives – all within a highly coordinated framework. This activates your people’s motivation, innovation and action and drives your real business results – not someone else’s.



Teaching You to Do It vs. Doing It for You. Our goal is to transfer what we know to you, so you can sustain speed and agility through change – now and in the future. Unlike traditional management consulting agencies, we teach you how to implement our process on your own, building capability from day one. Our belief is that your organization should be able to transform itself continuously, and independent of us. We seek to put ourselves out of a job by transferring our capability to you.